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No matter how many amenities or perks a hotel offers, the luxury we care about most is the bathrobe. After a long day exploring a new city, hardly anything feels more soothing than taking a shower and slipping into one of those plush white robes. Enter Weezie Towels, born in what’s known as the South’s hostess city, Savannah, Georgia, where friends Lindsey Johnson and Liz Eichholz co-founded a game-changing towel company in October 2018. Four years and thousands of five-star reviews later, the dynamic duo, now headquartered in Atlanta, is celebrating.

Until tomorrow, Weezie Towels’s iconic monogrammed robes, towels, bathmats, and everything else on the site are 25% off. Yes, you read that right. The best-selling long women’s robe that usually goes for nearly $200 is just $138. Did we mention you can personalize it? From the trim to the monogram, your robe is one-of-a-kind and incredibly cozy. I gifted myself one of the robes (with navy trim and a monogram, something I can’t resist when presented to me) and wear it more than I wear anything else I own.

Otherwise, the bath and beach towels, both of which feature Weezie Towels’s signature rounded corners, are as charming as they are absorbent. In fact, their ability to soak up pretty much all of the excess post-shower or beach water is what the brand is known for and why the founders opted for a camel on the logo.

Weezie Towels even enlisted a third-generation family-owned factory in Portugal to produce the 100% organic cotton terry bath towels and robes, so you know they’ll get the job done. Charm and absorbency aside, Weezie Towels pieces are some of our favorites because the attention to detail is unmatched. For instance, if you have an affinity for monograms, rest assured that the highly-rated company boasts in-house embroidery experts who hand-create and inspect each custom addition before sending it to you (or your little ones).

Speaking of which, the children’s collection is irresistibly adorable. From miniature robes in punchy patterns and hooded towels to terry bibs and bathing suit coverups, the Lil Weezies is just as luxe as anything you’d snag for yourself. We know we’ll be picking up a new towel or two. Go forth and shop!

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