Americans like paper towels very much. Almost every American household uses them to clean up spills and wipe surfaces. In fact, shoppers across the country spend roughly the same amount on this product as the rest of the world combined.

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Paul Hiebert is a CPG reporter for Adweek. He focuses on data-driven stories that help illustrate changes in consumer behavior and emotions.

Kathryn Lundstrom is a sustainability reporter for Adweek.

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Adweek is the main source of news and insights serving the brand marketing ecosystem.