Top-of-bed constructions include a watercolor print, seen here on the signature Dreamsoft sateen.

New York – The signature fashion focus at WestPoint Home during market week addresses all the elements of softness: touch, color, pattern and texture.

The new Martex Dreamsoft collection is a fabric story, a color story and a pattern story that spans across bedding and bath.

“Research tells us that the new consumer is looking for soft-feeling products much more than other expected attributes,” said WestPoint Home CMO Regan Iglesia.

WestPoint Home is introducing a new signature sheet in a 100% cotton 300 thread count brushed sateen base fabric.

The foundation of the collection is a new signature 100% cotton 300 thread count brushed sateen base fabric for Dreamsoft sheets. The Freya solid sheet features a simple frayed hem for added texture while the companion Haven solid sheet is finished with a modern eyelet border. Gentle prints include the speckled Eve sheets and the checked Naya sheets, both with a raw edge.

The color palette range for bedding includes pink, light blue, sage, lavender, periwinkle, straw and ivory.

Top-of-bed designs include a gentle watercolor print on the signature Dreamsoft sateen; a cotton yarn-dye comforter with a laid-back and lightweight waffle check and subtle pinstripes; a sculpted chenille comforter; a relaxed washed linen comforter with a subtle woven stripe; a yarn-dye gauze matelassé comforter with a subtle stripe and jump and tack stitching; and a cotton yarn-dye comforter patterned in gentle sunset tones.

The Otto quilt features velvet and soft sateen; and the yarn-dye Fae quilt has sophisticated alternating stripes in classic colors.

WestPoint’s Martex Dreamsoft collection includes textural throws and dec pillows.

The Martex Dreamsoft bedding assortment is accented with throws and decorative pillows, including the Dream Mohair throw & pillow, the Gauze Plaid throw, the Gauze Stripe throw, a chunky knit throw and the pom-pom Pom pillow.

Rounding out the Dreamsoft story are super-soft bath products: a 100% cotton Soft Loop towel (600 GSM), the heavenly cotton-modal Dream towel (600GSM) and a coordinating cotton Geo Soft rug. The bath palette is a dreamy mix of ivory, sage, blue, gray, and dusty rose.

“Martex Dreamsoft answers the consumer’s desire for soft products and allows us to tell an innovative and compelling story in our most popular Martex brand,” said Iglesia.

The Martex Dreamsoft collection will launch in spring 2023.

The company’s New York showroom is located at 777 W. 3rd Ave., 7th floor.

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